Today, more and more users are becoming part of the social media revolution. With social networking becoming the new wave of communication over the web, new social media services continue to emerge on a daily basis. Yet along the explosion of social media comes the complexity of managing multiple online social profiles and keeping track of regular updates and social streams. Now, web users have to understand their Online Social Presence and control their online reputation.

iwingle offers the facility to keep this complexity under control through allowing social networkers to manage their online social presence in a simple manner. By having a central location to access profiles on multiple social networks and a dedicated social media search engine, iwingle goes a step ahead into giving control back to the user.

With online exposure, user privacy becomes more important. Through searching their own names, iwingle allows users to check what is posted about them online on different social networks and the web, making them more aware of their online presence and reputation. Furthermore, by adhering to strict processes, iwingle gives social networkers full control on what information they would like to differentiate as public or as private and enjoy a secure and private medium to interact and communicate.